Creating Campaigns
Detailed guide to creating and configuring content campaigns
This guide walks you through every step of creating a campaign, from initial setup to launching your first batch of articles.
Make sure you have:
- A SlopAds account with available article credits
- A CMS connection set up (WordPress, Webflow, etc.) - or plan to use draft mode
- A list of target keywords or topics (at least 5-10 to start)
- An idea of what content type you want to generate
Creating Your Campaign
Navigate to Campaigns
From the SlopAds dashboard, click Campaigns in the left sidebar, then click the Create New Campaign button.
Name Your Campaign
Choose a descriptive name that helps you identify the campaign's purpose.
Naming best practices:
- ✓ "Project Management Tools Reviews Q1 2026"
- ✓ "SEO How-To Guides - Pillar Cluster"
- ✓ "E-commerce Product Comparisons"
- ✗ "Test Campaign" (too vague)
- ✗ "Campaign 1" (not descriptive)
Select Content Type
Choose which content format all articles in this campaign will use:
Listicle
"Top 10", "Best of", Rankings
How-To
Step-by-step guides, tutorials
Comparison
"X vs Y", Feature comparisons
Review
Product/service reviews
Guide
Comprehensive pillar content
+ 4 More
FAQ, Glossary, News, Opinion
Configure Publishing Settings
Choose your publishing settings and automation level:
Manual Review
Recommended for first campaignReview all content before publishing. Takes 120-180 seconds per article to generate.
Best for: Learning output quality, high-value content, brand-sensitive topics
Optional Review
Balanced approach with optional manual review. Takes 90-120 seconds per article.
Best for: Ongoing content production, mix of automated and reviewed
Automatic Publishing
Fully automated publishing with no review required. Takes 30-90 seconds per article.
Best for: High volume, established trust in output quality, scheduled publishing
Select CMS Connection
Choose where to publish articles:
- WordPress: Direct publishing via REST API
- Webflow: Publish to CMS collections
- Shopify: Publish to blog posts
- Ghost: Publish to Ghost sites
- Draft Only: Generate without publishing (review in dashboard)
If you haven't connected a CMS yet, select "Draft Only" to test content generation. Set up a CMS connection before your next campaign.
Configure Additional Settings
Customize how articles are published:
Author
Select which author to attribute articles to in your CMS
Categories & Tags
Auto-assign categories or tags to published articles
Publishing Schedule
Publish immediately, schedule for later, or save as draft
Featured Images
Auto-generate AI images, use placeholders, or skip images
Add Writing Style (Optional)
Customize the tone, formality, and voice for this campaign. You can use a pre-built style or create a custom one.
Style dimensions you can control:
- • Tone: Professional, casual, technical, marketing, educational
- • Formality: Formal, neutral, informal
- • Complexity: Simple, moderate, advanced
- • Perspective: First person, second person, third person
Save Campaign
Click Create Campaign to save your settings. You'll be taken to the keyword management screen where you can add your target keywords.
After Creating Your Campaign
Next Steps:
- Add keywords - Import your target keywords (one-by-one or bulk CSV)
- Review settings - Double-check your configuration before launching
- Start campaign - Click "Start Campaign" to begin generating articles
- Monitor progress - Watch articles move through the 8-stage pipeline
- Review & publish - Review content (if needed) and publish to your CMS
Campaign Creation Tips
- Start small: Create your first campaign with 5-10 articles to test settings
- Use manual review initially: Learn what the AI produces before enabling automation
- Group related keywords: Keep campaigns focused on one topic or theme
- Test different content types: See which formats work best for your niche
- Set up link targets: Configure internal linking before launching for SEO benefit