Campaign Management
Learn how to create and manage content campaigns in SlopAds
Campaigns are the heart of SlopAds. A campaign is a collection of related articles organized around a topic, keyword theme, or content strategy.
What Is a Campaign?
A campaign groups related articles that share:
- • Content type - All listicles, all how-tos, etc.
- • Execution mode - QUALITY, HYBRID, YOLO, etc.
- • Publishing settings - CMS connection, categories, authors
- • Topic or theme - Related keywords and subject matter
Common Campaign Types
Pillar + Cluster
Create a comprehensive pillar page manually, then use a campaign to generate 10-20 supporting cluster articles that link back to it.
Best for: Building topical authority
Programmatic SEO
Generate hundreds of location-based or product-based landing pages targeting long-tail keywords at scale.
Best for: Local SEO, e-commerce
Product Reviews
Create review and comparison content for affiliate marketing. One campaign per product category.
Best for: Affiliate sites, comparison sites
Editorial Calendar
Ongoing campaign that publishes X articles per week on various topics to maintain content velocity.
Best for: Blogs, publishers, news sites
Campaign Settings
Content Type
Choose one content type for the entire campaign:
Execution Mode
Controls quality vs. speed tradeoff:
Publishing Settings
- • CMS connection: Where to publish (or draft only)
- • Author: Which author to attribute articles to
- • Categories/Tags: Auto-categorization rules
- • Publishing schedule: Immediate, scheduled, or manual
- • Featured images: Auto-generate or use placeholders
Typical Workflow
Create Campaign
Set up campaign name, content type, execution mode, and publishing settings
Add Keywords
Import keywords one-by-one, bulk upload CSV, or use keyword research tools
Start Campaign
Launch campaign and watch articles progress through the 8-stage pipeline
Review & Publish
Review content (if using HYBRID/QUALITY), then publish to your CMS
Monitor & Iterate
Track performance, add more keywords, adjust settings as needed
Campaign Guides
Creating Campaigns
Detailed guide to campaign creation, configuration, and settings
Keyword Management
Learn how to research, import, and manage keywords for your campaigns
Your First Campaign
Step-by-step tutorial for creating and launching your first campaign
8-Stage Pipeline
Understand what happens to each article in your campaign