Content Types Explained
Learn about the 9 content types available in SlopAds and when to use each one
SlopAds supports 9 specialized content types, each optimized for different SEO goals and reader intent. Choose the right type to maximize engagement and rankings.
- Starting out? Try Listicles and How-To guides - they perform well and are easy to rank
- Building authority? Create Guides and Glossaries for pillar content
- Affiliate marketing? Use Reviews and Comparisons for commercial keywords
- Answer Engine Optimization? Focus on FAQs and How-To guides
Content Types
Listicle
Top 10 lists, rankings, collections, and roundups
Product roundups, tool comparisons, ranked lists
High engagement, easy to scan, good for featured snippets
Introduction → List items (each with heading + description) → Conclusion
"Top 10 Project Management Tools for Remote Teams"
How-To
Step-by-step guides, tutorials, and instructions
Educational content, process documentation, skill teaching
Featured snippet opportunities, high search intent, how-to schema
Introduction → Prerequisites → Step-by-step instructions → Tips/Conclusion
"How to Set Up Google Analytics 4 for E-commerce"
Comparison
Product/service comparisons and "X vs Y" articles
Decision-stage content, product evaluations, alternatives
Commercial intent keywords, comparison schema, decision-stage traffic
Introduction → Feature comparison → Pros/cons → Verdict/recommendation
"Notion vs Asana: Which Project Management Tool is Better?"
Review
Detailed product or service reviews
Affiliate content, product evaluation, buying guides
Review schema, rich snippets, affiliate potential
Overview → Features → Testing/experience → Pros/cons → Rating → Verdict
"Ahrefs Review: Is This SEO Tool Worth the Price in 2024?"
Guide
Comprehensive resources and pillar content
Authority content, pillar pages, extensive topic coverage
Long-form authority, multiple keyword targeting, link magnet
Table of contents → Multiple sections → FAQs → Resources/conclusion
"The Complete Guide to Content Marketing for SaaS Companies"
FAQ
Question and answer format articles
Answer Engine Optimization, common questions, voice search
FAQ schema, voice search optimization, answer box eligibility
Introduction → Q&A pairs → Related questions
"Frequently Asked Questions About Remote Work Policies"
Glossary
Term definitions and industry terminology
Educational content, reference material, topical authority
Definition snippets, topical authority, internal linking hub
Introduction → Alphabetical terms → Definitions → Usage examples
"Digital Marketing Glossary: 50+ Terms Every Marketer Should Know"
News
Industry news, updates, and trend coverage
Timely content, industry updates, trending topics
Freshness signal, trending keywords, Google Discover potential
Headline → Lead paragraph → Details → Analysis → Impact
"Google Announces Major Algorithm Update: What Marketers Need to Know"
Opinion
Editorial pieces, commentary, and thought leadership
Brand voice, controversy, unique perspectives
Shareability, brand building, engagement (comments/shares)
Thesis → Supporting arguments → Counterarguments → Conclusion
"Why Most Content Marketing Advice is Wrong"
Mixing Content Types
The best content strategies use multiple types. Here's a proven approach:
- Start with Guides - Create 3-5 comprehensive pillar pages for your main topics
- Build Clusters - Create 10-15 How-To and Listicle articles supporting each pillar
- Add FAQs - Answer common questions related to your pillars for AEO
- Include Comparisons - Target commercial intent keywords with comparison content
- Maintain with News - Keep content fresh with industry updates and trends
Use internal linking to connect related content types. Link How-To guides to relevant Glossary terms, point Listicles to detailed Reviews, and connect everything back to your pillar Guides.